Colin BeatonFounder and Managing Director


    Limelight Creative Services


    Colin is Founder and Managing Director of Limelight Creative Services, a boutique strategy and design consultancy based in Dubai, United Arab Emirates.

    A highly experienced strategy and design business executive with a proven track record in leading multi-functional teams of design professionals in dynamic and competitive environments. Strong fundamentals in international business development, financial/operations management, strategic planning, marketing and legal issues. Global experience with competitive analysis, brand development, concept design and client management of Fortune 500 retailers and developers.

    Colin brings a 25-year record of success to Limelight including strategic consulting, design concept development, competitive analysis, brand positioning and program implementation for Fortune 500 retailers, developers and brands in North America, Europe, China, the Middle East and South America.

    Prior to founding Limelight in 2009, Colin was the Managing Director, Far and Middle East for Watt International based in Toronto Canada. While with Watt Colin led an international expansion program that included opening offices in Dubai and Shanghai.

    Throughout his career, Colin has been active with international design associations, presenting his ideas on branding, marketing and design for high profile organizations such as the Retail Council of Canada, National Retail Federation, Food Marketing Institute, China Chain Store and Franchise Association, IIDEX/NEOCON, India Retail Forum, and the International Council of Shopping Centers.