Chief Executive Officer with a passion for Technology, Entrepreneurship, Customer Experience and Innovation. International experience combined with a strategic mindset and a focus on deliverables and implementation. Insightful leader with versatile background in telecommunication, logistics, finance, operations and business development and the ability to quickly analyze key business drivers and develop strategies to grow the bottom-line.
Most recent role has been the Chief Executive Officer of Zain Jordan, a leading Telecommunications company with more than 1300 employees and over 469 million US Dollars in revenues. Joined Zain Group in 2011 as Zain Sudan Chief Financial Officer and after less than three months and after demonstrating leadership and business acumen, has been appointed the CEO of Zain Jordan in June 2011.
During tenure at Zain Jordan, the company launched new technologies, expanded into new revenue streams, enhanced its Customer Experience and Satisfaction Index, increased its Employee Engagement scores, and launched the first of its kind Corporate Entrepreneurship entity within the Middle East region placing Zain Jordan as the leader in the Telecom sector within Jordan.